MERCATINO DEL GUSTO 2025

Regeneration

Edited by Giacomo Mojoli – Strategic Design Thinking

We all have a great need to regenerate ourselves. To let things flow, imagining that time has new and evocative dimensions.

The Mercatino del Gusto in Maglie has always been a place where facts are exchanged and experiences are reimagined.

It promotes relationships and connections between different languages and ways of thinking. Food, music, art, design, and culture permeate every activity at the Mercatino.

The aim is to give rise to a kind of joyful and popular rethinking, involving tens of thousands of people of all ages from all over Italy and the world, about what has been forgotten, damaged or degraded in the fields of food, landscape, agriculture and nature.

To regenerate it. Because regenerating means giving life back.

Perhaps starting from a principle of biology that teaches us that regeneration is the process by which organisms can renew, restore or grow damaged tissue. Re-signifying, therefore, what we eat, but also the territories and places, the crafts and the know-how of emotions and manual skills. The word regeneration has strategic and creative value. It is an act of speech. A vision of the future, an optimistic opportunity that the Market brings to everyone’s attention.

MICHELE BRUNO
Creator of the Mercatino del Gusto

SALVATORE SANTESE
President of Mercatino del Gusto Association

GIACOMO MOJOLI
Journalist – Designer of ideas